QR Code – the big comeback??

It is called the biggest comeback of 2018 – we must pay attention!

Do you remember QR codes? These black-and-white grids encode digital information—like website links or promotional texts—that users can access simply by scanning with a mobile phone.

In Japan, where QR codes originated, and China, they have become ubiquitous, appearing everywhere from outdoor banners and vinyl banners to shop windows and product packaging. Western markets are quickly catching up: Facebook is testing QR codes for seamless login, Pinterest is advocating QR codes for smoother e-commerce integration, and banks such as Danske Bank have adopted them into their payment methods. A significant turning point was Apple's integration of QR code scanning into the iPhone’s native camera app.

How can QR Codes benefit large format printing? Strategically incorporating QR codes into custom banners and mesh banners merges traditional visibility with digital marketing engagement, creating a more interactive experience for customers.

Outdoor banners equipped with QR codes offer constant audience engagement, surpassing the brief exposure of TV or radio ads. Experts in the industry suggest that the adoption of QR codes in 2018 will allow businesses to leverage a digital marketing technique Asia has successfully utilized since the mid-1990s.

It's time to embrace QR codes for your banner advertising strategy and ensure your business stays ahead of the competition.